Key Question: What is an Editorial Calendar?

It’s almost a new year, and while you’re thinking about things that you need to do to prepare for 2017, creating an editorial calendar should be on the top of your list.

First, let’s get one thing clear. Planning, calendars, scheduling… they’re the not-so-sexy parts of marketing. But these are important components to a content marketing campaign that simply cannot be ignored. A marketing campaign (or at least, a successful one) is not a fly-by-the-seat-of-your-pants-do-whatever-feels-right-at-the-time deal. A campaign is a long-term, strategy-based plan.

This is where an editorial calendar comes into play. It’s good to have – at the very least – a skeleton of a plan for the coming year. This includes topics you want to cover in your content, how often you want to post, etc.

"Starting off the year with an editorial calendar that is as detailed as possible will set the tone for the coming year."

More than just dates and deadlines for your content, some things you will want in your calendar are:

  • Assignments on who is producing what content
  • The channels that you are pushing content out on
  • SEO information (meta data, targeting ideas, keywords, etc.)
  • Ideas for photos/graphics
  • Dates and deadlines for creation and publishing

There are several websites designed to keep editorial calendars/content publishing organized such as CoSchedule, Hootsuite, Buffer, and Trello. Find what works best for you and keep yourself on track.

If you want to hire someone to partner with you on all of this (and more), you know where to find us