Facebook is Still Relevant for Small Businesses
The numbers don't lie. Facts tell us that Facebook, while entering maturity, is not going away anytime soon. It's still relevant for reaching your audience....NOW.
With over a billion users sending out content, it's easy to think the content WE (this means you) put out gets lost and overlooked. But here's the good news. Because of apps like Tweetbot, Facebook for mobile, and Pocket, followers can and WANT to consume more content than ever.
Facebook. Twitter. Instagram, Pinterest. [insert all other social platforms here]
Which do you pour efforts into if you only have time for one? It's a tough question, but we have an answer. Facebook, especially when you consider the facts.
Social Web Demographics
First, let's look at social web demographics as a whole, then we'll look at Facebook users. Facts courtesy of Jeff Bullas.
1. 72% of all Internet users are now active on social media
2. 18-29 year olds have an 89% usage
3. The 30-49 bracket sits at 72%
4. 60% of 50 to 60 year olds are active on social media
5. In the 65 plus bracket, 43% are using social media
6. 71% of users access social media from a mobile device.
Which one stands out to you? We know which ones are tops for us, #4 & #6.
- #4 - This tells us that, contrary to popular belief, Facebook is not just for young people. This demographic deserves good tailored content too.
- #6 - 71% is HUGE! Most websites are just approaching 50% mobile customers at best. This means you better have a responsive website if you are posting links back to it. The mobile experience counts!
Onto some Facebook specific stats.
1. There are now over 1.15 billion Facebook users
2. One million web pages are accessed using the “Login with Facebook” feature
3. 23% of Facebook users login at least 5 times per day
4. 47% of Americans say Facebook is their #1 influencer of purchases
5. 70% of marketers used Facebook to gain new customers
Which one stands out? We think #3 & #4 are key.
- #3 - Users are logging in and out ALL DAY. 23% may not sound like a lot, but we're guessing the percentage logging in at least twice a day is much hirer than 23%. The times for age groups will vary based on lifestyle and other factors. Figure out which times your demographic is on, and post then.
- #4 - This one speaks for itself. Americans are basing buying decisions on what and who they see on Facebook! Facebook is far from irrelevant.
If you only have time for one social platform, make it Facebook. Now go create some content, good sharable content!
Psst...Don't have time for all this? Call us.