by Keystone

What is HTML5 and Why is everyone talking about it?

First of all, you may think that HTML5 is a brand new development in the web world. Well, hate to burst that bubble, but it has actually been around for a while now. It recently became a topic of interest in  mainstream media when Steve Jobs condemned Flash and exonerated HTML5 back in April 2010. Now that it has made its way to the spotlight, many questions are being asked. What is it about? How can it better my business's website? What are the differences between it and Flash?  …The list goes on and on.

Flash has been a word thrown around in web design since its beginning in 1996. Because it was the first popular tool to create animation on a website, it found a following. Flash specialists started popping up all over the place. But while we all thought it was the best thing to happen to websites, we soon found out how hard it was to edit. Flash animations are built in Adobe Flash Player and put into a website as a large image. No code involved at all. To make any small edits, one has to dig back into the timeline, locate the edit, make the change, and upload the new animation. The process turns lengthy because there is no code involved.

If you are hoping for any Search Engine Optimization (SEO) love to come from these Flash creations, you are out of luck. No code means bad SEO. There are no readable keywords in a Flash animation, so Google's web-bots can't see any of that content. Flash is out of date. With touch screens popping up all over the place and clearly becoming the future of web browsing, Flash cannot keep up. Most Flash websites rely on a mouse rolling over a menu or video.

Adobe just announced in November that its next update of Flash for mobile platforms would be its last, and they would instead begin to focus on HTML5 support. That last update was released in mid-December. Now that you know all of this, isn't it silly to harp on a Flash web design? If you are looking to update your business website anytime soon, you need to move on to bigger and better options. HTML5 is your guy.

HTML5 is the new leading tool in web development that has the potential to put Flash out of the game completely. HTML5 uses much less power to load than Flash does, it is secure, and it is able to keep up with technology of the future. HTML5 lets web developers create animations, typography, advanced graphics and transitions without relying on third party browser plug-ins that can compromise security. It also gives you the opportunity to strengthen your SEO in your animations. Because HTML5 is all code, Google's web-bots can pull out keywords that may help your Google ranking.

Steve Jobs said it best when he said, "Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short."