Fundraising in a Social World for Nonprofits

There is absolutely no doubt that social media and online marketing has revolutionized the nonprofit world with regards to awareness, engagement, communication and, most importantly, fundraising. Just how much has social media impacted the nonprofit world? Check out these statistics:

From Artez Interactive

  • 23% of participants in peer-driven events and campaigns choose to use mobile technology to help them fundraise for good causes.
  • Participants who use mobile technology to fundraise in a campaign raise up to 2.95x more than those who do not.

From Waggener Edstrom

  • 56% of people donated to an organization because they read a story via social media.
  • 59% of people donate after becoming a follower of a nonprofit’s social network.
  • 43% of Facebook Fans “Unlike” a charity on Facebook because they posted too often.

It’s obvious nonprofits need to use online marketing and social media to share information about their cause. But how can they use these tools effectively for their benefit? Read below for some great tips on how you can use online marketing to help your nonprofit.

Make it easy to give: Ensure your website is mobile-friendly

You may have heard this multiple times, and we are going to tell you again - make your website easy-to-access and use for mobile. We knew mobile phones would impact the online world, and now traffic to many sites are nearing the 50/50 market for traffic from mobile phones v. desktop computers. All the more reason to take a look at your website and make sure it functions properly on mobile phones and tablets. Responsive design is going a long way to help organizations be successful online with the new mobile revolution. Make sure your nonprofit site is on board.

Consider text-to-give options

Fundraising is all about...well, bringing in funds to support your cause. The best way to do this is to make it easy for people to give to your organization. We’ve already established that mobile phone traffic to websites is growing exponentially, and texting is now commonplace. Why not make this an easy option for online supporters to give? Below is a list of text-to-give options you can explore:

Mobile Giving by Connect2Give
Text Donations by Give by Cell
Mobile Fundraising by Mobile Commons
Mobile Donations by SUMOTEXT
Mobile Giving by Hipcricket

Share stories online of those you have impacted with your organization

This can be as brief as sharing a testimonial, or an entire campaign complete with photos, stories and blog posts about the people, places, and things you help with your efforts. This strategy can help inspire others get involved and/or give instead of making others feel guilty to become part of your cause. This can mean that donors and volunteers will be more involved for a longer period of time because they feel a deeper connection to your cause.

Embrace Twitter, Instagram and Snapchat

You may already have social media accounts on these sites, but we want to call to attention just how important these platforms can be for your organization now and in the future. There is much research that shows the up-and-coming generation, the Millennials, care much more about purpose than any other recent generation. This opens the door for nonprofits to align with members of this younger generation and attract those that relate most to your cause.

Statistics show that Millennials are largely ignoring Facebook as a daily social media option and embracing Twitter, Instagram and Snapchat as their social mediums of choice. Being active on these social sites and putting focus on your message and the opportunity to get involved at various levels can spread more quickly and to a targeted audience. You may be surprised at the power and rate at which your cause spreads online by embracing and being active with a plan on these social sites.

Be visual with your online content

Photos and videos are by FAR the most engaging content online. Putting a focus on quality graphics to go along with your content, and finding a visual way to display written messages will return your online activity ten-fold. Photos and videos are easily shareable and tend to help your audience connect better with you. And now sharing your message and stories through photos and videos is easier than ever.

In the past, nonprofits needed to get air time on TV to effectively share a video message. That is no longer the case with easy-to-use cameras on smartphones, YouTube and Vimeo. Instagram, Snapchat and Vine have also made it easy to share short videos and engage your current and new audiences. As technology changes, embrace it and use it for your benefit to further advance your cause.

The social mediums available to nonprofits now create limitless possibilities for organizations to create awareness, garner various types of giving and connect with their audiences online. Get serious about your online marketing efforts for your nonprofit and take advantage of these opportunities.

Want to increase donations? Need help using online marketing and social media for your nonprofit? Contact us here