Writing a blog requires a lot more than just putting words into sentences, into paragraphs, especially when it’s part of your overall marketing strategy. There are a lot of elements to consider with every single post you add to your blog. We put together this blog checklist to make sure you don’t miss something important.
1. Attention-Grabbing Headline
The first item on our blog checklist is the first thing your readers will see: the headline. Just like an email subject line, you want to grab your readers and entice them to read more. Your headline should accurately identify the topic of your blog post while also making it seem interesting and relevant. Don’t be afraid to spend extra time making the headline intriguing.
2. Useful Content
Once you get your reader’s attention, you need to keep it with valuable content. If your post doesn’t teach your readers anything, they won’t come back to your blog for future posts.
Blogging is a great marketing tool, and no marketing blog post is complete without a call-to-action (CTA). At the end of each blog post, direct your readers to your contact page for more information about the topic of your post. You can also ask readers to comment or share your post, download a white paper, read another blog entry, join the conversation on social media, etc. Whatever your CTA is, make it clear and obvious. You can make it simple—a simple sentence or question will do, or add it as a clickable image or button.
Writing a blog post can be difficult, and adding keywords and other search engine optimization (SEO) descriptors can be even more challenging if you aren’t familiar with SEO. Use targeted keywords throughout your post to optimize your blog for search engines. Don’t forget to add them to photo captions, image alt tags, and the headline as well.
Once you write and optimize your blog post for search engines, you need to upload it to your website. When you’re uploading the blog, don’t forget to add:
- A meta title and description, which is the text that appears under the link in a search engine.
- Topic tags, which categorize your post on your blog.
When you upload a post to most blogs, it will automatically create an author. Depending on your login information, this could read as your name or something generic like “info” or “admin.” Make sure the author fits the topic and try not to leave it as the generic option. People want to get to know your company via your blog, and having real employees contribute with posts is an excellent way to let them in.
Take the items above and form them into your blog checklist. If you run each post through this list before publishing, you’ll make sure each one has all of your necessary elements.
For more information on blogging or digital marketing of any kind, give us a shout.