We recently attended CNM's Bridge to Excellence, a one-day training event for nonprofits. We gave attendees a handout on 10 tips for nonprofit websites, and we wanted other nonprofits to benefit as well. What is working for your nonprofit website?
1. Be clear.
Visitors to your website may not know about your nonprofit or what it does. Your content, pictures and navigation should help visitors quickly understand your mission.
2. Have something for everyone.
A nonprofit usually has more audiences than a typical business. Service recipients, board members, donors, and volunteers all need to receive something from your website. Make sure you know your different audiences and then use your website to communicate something to each of them.
3. Brag about yourself.
Before a visitor decides to give time or money to a nonprofit, they will likely take the time to learn about the nonprofit’s history, read the annual report and check out board members and other supporters of the organization. Tell visitors about your successes and let them know how you will use their gifts.
4. Take online donations.
Make giving to your nonprofit quick and easy by offering online donations. Also, make sure the donate button is noticeable on every page of your site.
5. Request volunteers.
Are you a nonprofit that depends on the gift of time from supporters? Be sure to use your website to outline the various service opportunities. Then offer a form that allows someone to quickly let you know of their interest.
6. Use real photos.
It’s time to stop the use of stock photography if at all possible. Real photos of the people you are helping, the volunteers who are doing the work, and the events that you are holding to raise funds make much more of an impact than random photos off the Internet. Make sure you get permission first though.
7. Give numbers.
How many people have you served? How many volunteers does it take to run your program? How do donations help? Numbers can make a quick impact, so give your readers statistics about the services your provide and the people who need them.
8. Tell what’s going on.
Use an onsite blog or news area to communicate what is happening in your organization. Update this section frequently, and then push news to social media and your email newsletter. Using your website as the hub for all your online efforts will drive people to your website, help your presence in search engines, and will demonstrate your nonprofit is active and working to accomplish goals.
9. Use video to tell stories.
Communicate what your nonprofit does by sharing personal stories through video. These real-life examples will impact your audience and help you develop long-term relationships with that audience. If video seems a little “hard to pull off,” start with using photos and blog posts to tell stories.
10. Check analytics.
If you are going to spend time and money on a website, be sure that it is helping achieve your mission. Website navigation and page content can easily be updated if your site isn’t performing as well as you would like. One analytic to check is percentage of your traffic that is coming from a mobile or tablet. If that percentage is high, it’s past time for responsive design.
Not using your website to its fullest potential? Give Keystone a call at 615.826.3500 or fill out our form.