86

by Eric P. Jackson

Mid-Year Business Checkup: 3 Questions

We're less than 30 days from the end of second quarter 2017. Now is a great time, as the school year ends and the pace of life slows down, to examine some important business health indicators. 

What technology and efficiency investments have you made? 

Investing hard-earned profit into your operation can be tough. Who wouldn't rather take that home and buy a new boat or take a vacation? At Keystone, one of our core values is "Make It Better." So if we can spend less time on tasks through automation, we're going to take that advantage just about every time we can. There are only so many hours in the day...and if we can outsource the stuff we're not good at doing and free up more time (money,) we're going to do it! 

Is your marketing healthy? 

It's easy to mistake busy for productive. If you're not on-boarding new customers that are a good fit for your company, you probably need to take a hard look at your marketing message and activities. Your marketing message should align with the products and services you deliver. If not, it's probably time for an update. And if you're 'spraying and praying' with your marketing budget...you're due for a cold, hard review. 

Is your culture thriving? 

The reason most people leave their jobs is that they don't feel valued. Are you confident that the talents, core values, and goals of your employees align with those of your organization? If your employees would rather be doing something else with their working life...they're probably not as productive as they could be, wasting everyone's time and talents.