72

by Keystone

Inbound Marketing for Small Business

Just because you are a small business, doesn’t mean you can’t do BIG marketing work.

There are many options at your disposal to effectively use inbound marketing strategies and elevate your small business. Let's discuss.

Social media

Social media has evened the playing field a lot for small businesses to have a platform to connect with their current customers and attract new prospects. Here are some basic activities for small businesses to do to make your social media efforts more effective.

There are a variety of different social media sites to participate with. Depending on your business type and industry, which social platforms you are active on will vary. Facebook is considered your base social platform. Below we have shared some basic social strategies for small business for Facebook as well as tidbits for other social platforms should they be a good fit for your business.

Facebook

  • Post consistently. Posting once daily would be great but a minimum of 3-5 posts per week is necessary. 
  • Track the times of day your fans are online. [See video]
  • Track the posts that perform well [See video] and use strategic use of boosting posts to reach more potential customers.
  • Create offers and coupons that you can share socially to attract new customers to your company. 

       

Pinterest

Pinterest is a great platform for any business or company that is very visual or consumer-based. For example interior designers, home builders, lawn care providers, bloggers, anyone selling a product, or any business with a target customer base that are female can do well with Pinterest marketing.

  • The frequency of your posts for Pinterest does not need to be daily (anywhere from 1-5) times per week.
  • Make sure to link your Pinterest pictures to an appropriate place on your website or to connect with your business.
  • For local businesses, you can also utilize the local place Pins.

The longevity of Pinterest pins is great, so you can get a lot of “bang for your buck” with activity on Pinterest.

Twitter

  • Twitter takes more frequent posting to be effective, about 3-5 times a day. This can include original posts from you (that is shortened content from your Facebook posts) and sharing other people’s posts.
  • You can also incorporate retweeting other people’s content into your Twitter strategy as long as the information is relevant or related to your company.
  • Twitter is like a stream of information so you can rename and repurpose posts and use them multiple times to help with the frequent activity of posting. This will allow you to attract different potential customers at different times of the day to your information.

Houzz

Houzz has become a great platform for anyone in the home design, construction or remodeling industry.

  • Houzz is very visual, so great photos are important for anyone participating on this platform. Adding photos of completed projects from your company is ideal on this platform.
  • Ensuring your profile and contact information is accurate and up to date is important as well on Houzz and any social platform.
  • Also be sure to answer any questions that come up on this platform, as that is an easy way to engage with a potential customer on Houzz. 

Email marketing

Email marketing is also an easy and inexpensive way to market your small business.

  • Send regular email updates to your current customers and anyone who sign up for your email list.
  • If you are just getting started with email marketing, start with your current customers and people you know.
  • Make sure to add a form to your website as well so new people can continually sign up to your email list.
  • Frequency of your emails will vary based on the type of business you are in, but 1-4 emails per month is a general rule of thumb for small businesses. 

If you need to get started with email marketing, but need help. Ask us about Keymail.

Blogging

Blogging can often be the most intimidating and underrated form of inbound marketing for small businesses. This may be because small business owners are not in the habit of writing about their business often (which is where we can help).

  • Blogging on a regular basis gives you fuel for your inbound marketing fire. This is where you can become the expert in your area of business and attract people to you through your content.
  • Start by writing answers to all the common questions you receive on a frequent basis. As you get in the habit of writing, you will find more and more topics to write about for your audience.
  • Blogging as a small business also gives you social content to post information to send out in your email marketing that is not just promotional. With blogging you are providing a value to potential customers and, in turn, that attract prospects to you and makes your business more valuable to them.

We know that small business owners and staff members have a lot on their plates, but inbound marketing is absolutely something small businesses can take part in and be effective with.

If you want to get started with inbound marketing for your small business and need help. Contact us here.