As a business owner, you’re constantly looking for new ways to improve customer interaction with your website and your company in general. And as a Nashville digital marketing agency, we're constantly looking for ways to help you with that. In the old days market research required a lot of phone calls and legwork. Today, thanks to the rapid growth of technology, numerous applications and software feature real-time analytics that can help you gather instant feedback and statistics on your clientele. Here are three technologies that can make market research a cinch.
According to the mobile app intelligence firm, App Annie, worldwide app downloads exceeded 90 billion in 2016. Whether you have and in-house development team or you know of an agency that you can hire, a mobile app can increase your brand’s awareness and can offer you real-time analytics.
If you think that only big businesses like Amazon and Walmart need mobile apps, we can assure you that your competitors are hoping you’ll always feel this way. An effective mobile strategy requires more than just having a mobile-responsive site; you’ll need a mobile app that is user-friendly. Once your app is built and ready to launch, you’ll be able to track real-time metrics, such as the number of downloads, mobile sales, and other forms of conversions. You can also include surveys in your app to get even more feedback from customers.
With Google Analytics, you can sit back and let Google accumulate data on the number of visitors to your site, the amount of time they spend on it, and how
quickly they leave. When we say real-time analytics, Google can actually show you the total number of users on your site at a given second. Thanks to Google Analytics’ data, you’ll be able to keep track of the most popular pages on your site and see which ones could use some improvement. You can also set up conversion goals for your site’s thank you pages to let you know how many users fill out the forms.
If you don’t have a Google Analytics account yet, go to google.com/analytics and sign up for a free account. Once you’ve added the tracking ID and code snippet to your site, you’re ready to roll.
Customer Relationship Management (CRM)
Customer Relationship Management software can help you manage your company’s interaction with current and future clientele through the use of analytics. Think of a CRM as the ultimate Rolodex; not only does the software keep a record of important contacts, but it can also analyze data and help you better understand your customers and their behavior. CRM software collects leads, can analyze the data it receives to understand customer or market requirements, can send out marketing materials, and can adjust your marketing campaigns as needed to increase your sales. Most of these tasks are done automatically, as automation is a standard component of CRMs.
Currently we are using ConnectWise for our own clients, but there is a lot of CRM software out there to choose from; if you need help finding the best one for your company, Keystone can help.
Real-time customer analytics can lead to significant financial gains for your business’s marketing, sales, and customer service departments. Given the analytical technology that’s available, we recommend that you take advantage of it in one form or another to gain an edge over your competition. If you're looking for a Nashville digital marketing agency with a decade of experience with real-time analytics technology, give us a call.