Wondering if you need a new website? Here are 11 signs that it's time for a website overhaul or at least a face lift.
1. Your navigation looks like a filing system.
Navigations are no longer multi-levels deep. Keep your primary navigation short and sweet. Put the most important pages at the beginning of the navigation. Determine what action you want your visitors to take and add a call to action button in the top right.
2. The site looks bad on your phone or tablet.
Take a minute and pull up your website from your phone. Is it easy to find your contact information? Does the site look good and perform well? Test your site using Google's Mobile Friendly Test.
3. You are using images that are stock photos or old clip art... or you aren’t using graphics at all.
Images should help explain who you are and what you do. Ideally, they'll be of your building and your people. Hiring a photographer will most likely give you the results you are looking for, but if you need to use online images, here are some recommendations.
4. Your contact information is hard to find.
People expect that they can quickly go to your site and find what they need. A contact page is still standard, but people have come to expect it to be in the footer and the upper right-hand corner. If your business has multiple locations, a dedicated site or landing page for each location may be best for you when it comes to showing up in local search results.
5. You aren't tracking conversions.
Every site should have at least one call to action - something you want to your website visitor to do while they are on the site. When someone completes that action, it should be tracked in analytics as a conversion. This is a sign of your website's success.
6. It’s S-L-O-W….
Does your site load quickly? Don’t give people the opportunity to close the site just because the information isn’t loading fast enough. Test your site speed here.
7. It’s been 3+ years since you last redesigned your site.
Search engine algorithms change all the time. Screen sizes get larger and smaller. Browsers get faster. Design trends change. Time changes everything, and your website should change with it.
8. Your competitor’s site is better than yours.
These days, a website is often the first encounter with a potential customer. Take a look at the design and content of your competitors’ sites. How does your compare? Think from a buyer’s perspective. Would you select your company?
9. You aren’t getting the results you want.
It doesn’t matter how good your website looks if it isn’t accomplishing its goal. If you aren’t getting more leads, more emails, more traffic, more of whatever you are looking for, it’s time to take a good look at your site.
10. You are embarrassed.
If deep down you don’t want to send people to your website, it’s way past time for a redesign. Let’s take care of it.
If you want a second opinion on your website, try Keystone's free website audit service. We'll tell you what we think as well as provide you a few recommendations.